Social Media Strategy

For small businesses, creators, and influencers

Fitness is my first passion, social media strategy and content creation are my second passion. I have been using social media for a decade and have utilized it to grow my business from the ground up. Through my experience growing my own social media presence and growing the presence of other small businesses, I have honed in on what it takes to grow a social media account and turn that growth into income, brand awareness, exposure, new customers, etc.


Social Media Audit:

  • An in-depth breakdown of your Instagram and/or TikTok accounts

    and overall presence on each platform

  • An overhaul of your current bios, profile photos, and highlights

    (what exactly to change, add, and improve)

  • Tangible tips on how to improve your content using examples of your actual

    content (think mini audits for each piece of content)

  • A defined content strategy based on your specific business, your goals, niche, etc.

    (content types, posting cadence, caption tips, SEO optimization, recommended hashtags, etc.

  • Research-backed content idea list

  • Viral marketing tips for your specific business/brand

  • Anything else I feel would be beneficial for your specific business/brand

  • One 60 minute Zoom meeting to go over any questions you have

  • One round of follow up questions via email one month after audit is sent + you’ve been implementing the changes

Social Media Strategy Coaching:

  • A questionnaire for me to learn more about you, your business, your brand, your current struggles, your goals, your current social media use, your social media profile analytics, etc.

  • Shared notion page to keep everything organized and collaborative

  • Ways to update + refresh your social media profiles, bios, & profile pictures and continue to do so as needed over time

  • A continually updated content idea list for all content types (Reels, TikToks, stories, etc) backed by research and data

  • Interactive content schedule on our shared notion page that’s organized by what idea hasn’t been started yet, what’s being worked on + date to post, and what’s been posted already

  • Assistance with captions, SEO optimization, hooks, hashtags, etc

  • Viral marketing strategies

  • Anything else I feel would be beneficial for your specific business

Cost: $500/month

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